I could have chosen another rhyming word other than “witch,” but I decided to be a little more professional… because that’s a big part of a pitch: professionalism. Be professional, but not too dry. Be informed, but not overwhelming. What are some important do’s and don’ts of a pitch, you ask? Well have no fear, I have made a list (because everyone loves lists).
1. Smile! If you’re a Debby Downer or a Negative Nancy during your pitch, your audience will be too.
2. Please, for the love of all things business, KNOW WHAT YOU’RE TALKING ABOUT. Be informed about your product, don’t repeat yourself, and if you falter… try your best to recover quickly. All in all, don’t be this guy:
3. Don’t force anything. If it does not appear that your client is going to bite, don’t continue to push your product or business in their face. That’s not to say you shouldn’t be persuasive, just don’t be annoying or overpowering. Trying to shove an unwanted product in your audience’s faces WILL backfire.
4. LISTEN. Remember, nine times out of ten you will pitch a business idea to that specific business. That being said, you will more than likely not be the smartest one in the room, and if you are… don’t act like it. Take other’s advice into consideration because Rome wasn’t built in a day by one person with a closed mind.
5. Keep it concise and to the point.
Now, I’m not saying that if you follow these rules you’ll be an instant CEO of your multi-million dollar business. Maybe… your product just sucks (sorry for the bluntness). But, an important piece of advice is to not give up. Refine your pitch, tweak your product, and collaborate with others.