According to the chapter “Writing Proposals”, “a proposal is an offer to carry out research or to provide a product or a service” (432). If a business has an idea on how to solve an issue in the world, they must provide a proposal to show that they have a plan on how to go about solving the issue and the adequate resources to execute the plan. To write an effective proposal, you must tap into the art of persuasion to convince the reader that the idea that you are proposing is a good and worthwhile idea. Three important components to being able to persuade the readers is addressing in the proposal “that you understand their needs, that you have already determined what you plan to do and that you are able to do it, and that you are a professional and are committed to fulfilling your promises” (437).
Accomplishing these three components in the proposal and following through will help you become more credible for any future proposals.